
Chuck Speed
Having worked with Joe Kelly on several projects, his knowledge of the US three- tier system was an asset to the growth of our business. His expertise in understanding the consumer and the trade is among the best we’ve seen in years.
National Sales Director

Joe Beatrice
I’ve known Joe for over 10 years. His insight and understanding of all aspects of distribution is comprehensive and thoughtful. He is a proven resource for market management, effective programming and reporting. I highly recommend Joe
Founder

Ted Emerson
Joe is a rare combination of sales, trade marketing and traditional marketing knowledge rolled up into one person. I recommend Joe for any strategic wine and spirits projects
Director of Marketing

Rebecca Quiñonez
Joe Kelly’s expertise in the coffee business is extraordinary. With a deep understanding of the complexities of international logistics, he seamlessly navigates the intricate web of global supply chains, ensuring efficiency and excellence at every step. His refined eye for aesthetics and luxury elevates the experience of coffee beyond just a product—it becomes an art form, a statement of craftsmanship, and a celebration of quality. Spiritual Guidance possesses a rare ability to harmonize multiple stakeholders within a highly complex international business model. Their strategic insights have been key in shaping the framework of “Miss Q Coffee”, bringing together vision, expertise, and an unwavering commitment to excellence.
Co-Founder

Christopher Azrak
Joe Kelly’s leadership in guiding our complex data solution was nothing short of transformational. What once felt like an overwhelming sea of numbers and fragmented information was seamlessly organized into a clean, visual dashboard that empowered our team to make confident, data-driven decisions. Joe’s approach was not just technical—it was deeply intuitive. They understood not only the intricacies of our data but also the human side of the challenge: the need for clarity, accessibility, and actionable insights. Their ability to translate complexity into simplicity was remarkable, and the final product exceeded all expectations.
Founder
